Pros:
– Advertising to homeowners keeps your services top of mind and increases visibility
– Homeowners are often more willing to pay for quality service which can ensure a return for your business
– You have the potential to reach a wider audience with your message
Cons:
– Homeowner markets can be more finicky than business markets
– You may have to find more ways to stand out amongst your competitors
– Homeowners can be less likely to purchase services they think they can do themselves